![]() ![]() Here’s part of the explanation: Since its founding, Intuit has done what every company today must learn to do, disrupting itself continuously, reinventing its products and its business model before any competitor can beat it to it. This is the Tom Brady of its industry-performing at the top of its game at an age when its onetime peers have long since stopped playing. Even as its stock hits new highs, nearly all analysts rate it a buy. Intuit is simultaneously more profitable than glamorous startups and growing faster than established incumbents. Return on capital is a towering 60%, while cost of capital is a measly 6.9%, according to the EVA Dimensions consulting firm, which ranks Intuit’s financial performance in the 99th percentile of all public companies. Revenue, at $5.2 billion, is up 36% since 2012 profits are at an all-time high. Yet Intuit is not just surviving, it’s blowing the doors off. All its peers from 1983 (Flexidraw, VisiCalc) are long gone. Its business, specialized personal-computing software, is brutally competitive. Yet at age 34 it’s older than almost all the others. 8 on Fortune’s new ranking of the Future 50, the companies best prepared to thrive and grow their revenue rapidly in coming years. It’s this: Why is Intuit still here? It’s No. No one seems to think so at Intuit (INTU), however, and that’s a clue to a mystery worth solving. Transparency is great, but this, you might think, is ridiculous. ![]()
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